Pokhara Enduro: Strategic Objectives

1. Pioneer International Mountain Biking in Nepal – As the first international enduro mountain biking competition established in Pokhara in 2023, we aim to leverage the city’s reputation as Nepal’s adventure capital. By capitalizing on Pokhara’s existing appeal to adventure enthusiasts, we will enhance the destination’s profile and attract a specialized demographic of sports tourists.
2. Showcase Nepal’s Enduro Assets – Our event highlights both Nepal’s exceptional terrain and the remarkable talent of our athletes. Nepalese enduro racers have consistently achieved podium placements in national and regional competitions, demonstrating world-class skill that deserves international recognition.
3. Drive Local Economic Development – The Pokhara Enduro creates sustainable employment and business opportunities for residents of Pokhara Ward 13, particularly in the Arba. Our purpose-built, sustainable riding trail network has already stimulated local entrepreneurship through homestays and lodges catering to visiting riders. This initiative helps integrate local communities into Pokhara’s tourism economy and provides alternatives to youth emigration by creating skilled, well-compensated employment opportunities.
4. Establish Pokhara as a Global Sports Tourism Destination – We support the Gandaki Provincial Government’s strategic initiative to position the region as an internationally recognized sports tourism hub by hosting this increasingly popular racing format. The enduro format’s growing worldwide popularity makes it an ideal vehicle for this objective.
5. Enhance Nepal’s International Profile – The event serves as a platform to showcase Nepal’s natural beauty, adventure tourism infrastructure, and hospitality on the global stage.
6. Create Year-Round Tourism Interest – Pokhara Enduro generates sustained visibility and engagement that extends beyond the event itself, contributing to a more consistent tourism presence throughout the calendar year.